Customer Rating: 
Summary: my assessment based on comparison shopping
Comment: I agree with the previous remarks on the Auburn color being too dark. Since I like to play up the green in my hazel eyes, I went on a day-long mission to find the ultimate purple mascara. This Sephora item did not make the cut.
For me, the "ultimate" purple is not a shade that screams, "PURPLE!" (like neon purple), but also is not too dark, in which case the mission would be wasted; the color wouldn't appear any different than black mascara! Unfortunately, the Sephora brand Auburn color tended toward the latter, too dark.
I'd estimate that I looked at over 20 purple mascaras, which is one of the bonuses of shopping at a physical Sephora store (so many comparable products under one roof). This one wasn't a winner, so I can't comment on the product's consistency, durability on eyes, or shelf life. I think I wound up springing the many extra bucks on Clarins Wonder Volume Mascara in Violet #03, at > $20. :-\ I love it, but the price is too high to make it anything but a splurge.
Customer Rating: Summary: Sephora Mascara
Comment: I bought this product for an 80's party since I couldn't find any blue mascara at the stores around here. It was great - only thing I didn't like is that it clumped up a little. But that was an easy fix with an eyelash brush and some tissue! Great product - I would recommend it to others!
Customer Rating: Summary: Not so fantastic...
Comment: I purchased this product in "Violet" from Sephora. They apparently aren't making it or selling it anymore, but I think that's good.
I liked the squeezable "tube" because I figured it would be helpful when I wanted to get every last bit of the product out of the bottom. However, I can't imagine I'll ever be that desperate to get to the stuff.
It looks nice and purple on the wand, but once I put it on my lashes (even if I apply it over black mascara) it dries to...pretty much nothing. No color. So yeah, in that way, I suppose it's appropriate for everyday wear, since the only way I can see even the teeny-tiniest bit of the color is if I'm right up against the mirror (you know, when I'm trying to figure out if I actually applied it or if I was just dreaming).
Also, it makes my lashes stiff and, for lack of a better word, "crunchy"...which inevitably leads to it cracking and flaking off.
I really had high hopes for this because I was looking for a fun, colored mascara. This was not it. I'll be trying NYX Cosmetics colored mascaras next. They have 16 different colors !
Customer Rating: Summary: Disappointed
Comment: I bought this mascara in blue. I was really disappointed with the color. The blue is so dark it doesn't even show up on my lashes, it might as well be black. It's ok when it comes to lengthening and thickening, nothing special.
Customer Rating: Summary: Great color selection ;-)
Comment: To be honest, this mascara is no more or no less better than any other brand. I do really like it and it's not going gluggy any time soon, but I mainly bought the green and violet purely because they are green and violet. Not many other make-up companies make colored mascaras like these. You have to be a bit adventurous to wear them, but they do look good on with the right color clothes and other make-up.
Sephora's products are similar to other brands out there, but they make an effort to improve upon them (and they are less expensive). I'm impressed that these colors are out there and based on my experience with these two, I'm happily about to buy some more in other shades when I'm back in America in October. I have had these for a couple of months now and they aren't anywhere near dry so that's a big plus for me. I am very happy with Sephora and I hope they keep making these.
