Customer Rating: 
Summary: Mindful Reading!
Comment: This is great info about how we really respond to food and how appearance, smell, ambiance, etc impact our relationship to food. The author's research is interesting and useful.
Customer Rating: 
Summary: An enjoyable read about eating behavior
Comment: This is not a diet book, it is a well written look into the subconscious psychology of eating. I love how it approached the way we all make assumptions and decisions about food (how much is enough, why sometimes there is never enough, how no one can be perfect about making appropriate food decisions subconsciously). There was a great mix of research, anecdotes, and a humble author sharing his own behaviors. A book we could all use a look through. I recommend the book "Fast Food Nation" as a compliment to this piece.
Customer Rating: Summary: Good read
Comment: Brian Wansink has some wonderful research to share in the book. It's a great resource for nutritionists and those with a desire to eat healthier alike.
Customer Rating: Summary: thought provoking and effective
Comment: I bought this book, along with The Rules of "Normal" Eating: A Commonsense Approach for Dieters, Overeaters, Undereaters, Emotional Eaters, and Everyone in Between!, about two years ago. When I went for my last physical, I discovered that I had lost 28 pounds over the course of those two years. I have not been "on a diet," or denying myself things I really wanted to eat.
I credit Mindless Eating with helping me reevaluate how I choose what to eat, and how I present it to myself (portion sizes, etc)... I credit The Rules of "Normal" Eating with helping me tune into my body's needs.
It may be that I was just ready to eat more sensibly, but these two books will put you on the path if you're able to really hear what the authors are saying: don't "diet," make sure you don't feel deprived, make sure you're not eating for any reason other than hunger or active pleasure, and don't make any changes in your diet or exercise plan if you're thinking of them as temporary fixes.
Customer Rating: Summary: This is eye opening!!
Comment: This opened my eyes to the way our food suppliers process and package food to get into our stomachs. I hope to apply some of the psychology I learned from this book into my food buying habits. I'd also like to pass this on to my children so they can be informed and sensible comsumers.
